• SEARCH ENGINE OPTIMIZATION

    Creating a website is only the first step in order for your business to compete online. People need to be able to find your website. The Internet is used to research and make purchase decisions more than any other mediums, combined.

    Search Engine Optimization, or SEO, is the process of making your website "search engine friendly". It involves a myriad of different elements, with the end goals of gaining top search engine result positions, driving targeted traffic to your website, and increasing your online presence. Simply put, SEO brings visitors to your site. Pacific Web Consulting's Search Engine Optimization expertise includes:

    Manual Keyword Research

    Keywords are researched and decided upon by an individual, not an automated keyword generating program. Search volume, level of competition, contextual appropriateness and search trends are considered in depth during the research process.

    On-Page Optimization

    Adding elements to the individual pages of your site in order to achieve top search engine results. On-Page Optimization includes:

    Pacific Web ConsultingAll relevant tags (keywords, page titles, description, alt tags)
    Pacific Web ConsultingKeyword density - adding keyword phrases at the ideal density percentages that appeal to major search engine's ranking criteria
    Pacific Web ConsultingContent creation - creating relevant and professional content on individual pages

    Competitor Analysis

    Knowing your competition is vital to the success of any business. It is necessary to be aware of how well your competitors have optimized their websites. Our Competitor Analysis option aims to discover what your competitors are doing right, and, more importantly, what they are not taking advantage of. It is through careful analysis of your competitors that you can truly compete online.

    Link Building/Directory Submission

    One of, if not the most important aspect of a Search Engine Optimization campaign is getting relevant websites to link to your business. Popular estimates attribute as much as two-thirds success of an entire SEO campaign on having the right kind of sites linking back to your site.

    Social Media Optimization

    If used properly, Social Media Outlets (such as Facebook) can do wonders for your branding/imaging. Knowing which direction to take your Social Media efforts allows you to expand your brand, and receive insight to your business strategy through informal communication between your business and your target audience.

    Analytics Reporting

    Complete analysis of Google Analytics reports, on a time cycle of your choosing (bi-weekly, monthly, bi-monthly). Looking to determine search trends, traffic sources, reasons for shifts in website traffic, popular site content, and several other factors that can help develop your competitive advantages online.

    Complete Internet Marketing

    Pacific Web Consulting's Search Engine Optimization team is equipped with a solid understanding of Marketing priniciples and applications. An SEO campaign with us means that your site will receive top-notch optimization paired with targeted Marketing to increase your bottom line.